Indexing & crawling
Getting sitemap lastmod right (and why yours is probably wrong)
lastmod is the most useful and most commonly broken field in an XML sitemap. What it should mean, what breaks it, and how to check...
· 3 min read
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Indexing, search and AI visibility
How search engines and AI assistants discover, read and use your content — written without the usual SEO hand-waving.
Indexing & crawling
Crawl budget for small sites: what actually matters
Crawl budget advice is written for sites with millions of URLs. Here is the version that applies if you have a few hundred.
· 3 min read
Indexing & crawling
Why is my page not being indexed? A diagnostic order of operations
Discovery, crawling and indexing are three separate stages, and a page can fail at any of them. Work through them in order instead...
· 3 min read
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